Liz Lathan, CMP, is the Co-Founder of The Community Factory, an attendee engagement and micro-event consultancy, and Club Ichi, the fastest-growing community for B2B Event Marketers. Liz and her co-founder Nicole Osibodu are the inventors of the Spontaneous Think Tank and the creators of the World's First Secret Business Trip. After 20+ years in corporate event marketing, now Liz helps companies create community at their events and keep it running all year long through Community as a Service offerings.